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 SEO acts as a compass, directing websites towards higher search engine rankings, more organic traffic, and a stronger online presence. As the digital arena expands, the importance of SEO grows more evident, making it an essential component of any digital marketing effort.

 PPC or pay-per-click is a type of internet marketing that involves advertisers paying a fee each time one of their ads is clicked. Simply, you only pay for advertising if your ad is actually clicked on.  

A form of internet marketing that uses social media apps as a marketing tool.  These social media platforms enable brands to connect with their audience to: build a brand; increase sales; drive traffic to a website.